Private Equity Firms in Atlanta: Leading Investment Partners for Business Growth

Private equity firms in Atlanta continue to make waves as key partners for businesses aiming to grow and thrive. These firms offer more than just financial backing—they bring experience, connections, and a clear focus on helping companies succeed. Whether it’s supporting startups or guiding established businesses through expansion, Atlanta’s private equity scene is buzzing with activity.

This article features a comprehensive list of private equity firms in Atlanta, showcasing the diversity and breadth of firms included, from established industry leaders to innovative emerging players. Private equity in Atlanta encompasses more than 30 firms that vary widely based on investment strategy, industry focus, geographic focus, and size.

• Atlanta is home to a diverse range of private equity firms, catering to various industries and business sizes.
• Key players like Roark Capital Group, MSouth Equity Partners, and BlueArc Capital Partners are driving growth in sectors such as franchising and middle-market businesses.
• The city’s strategic location and access to top talent make it a hotspot for private equity investments.
• Private equity firms in Atlanta often focus on building long-term partnerships with businesses.
• Emerging firms like Georgia Oak Partners are gaining attention for their innovative approaches and focus on legacy preservation.

Atlanta’s Top Private Equity Firms: Driving Business Success

Atlanta’s top private equity firms each have distinct investment criteria and strategies, which set them apart from venture capital firms.

Roark Capital Group: A Franchise Powerhouse

Roark Capital Group is a name that resonates with franchise success. Based in Atlanta, this firm specializes in acquiring and growing franchise and multi-location businesses. Roark focuses on franchised and multi-unit business models, including sectors such as health, consumer products, and business service companies. Roark Capital Group specializes in majority investments and significant influence minority investments in consumer and business service companies with a focus on franchised and multi-unit business models. With a portfolio that includes household names like Arby’s and Dunkin’, Roark has become synonymous with strategic corporate investment strategies. Their expertise lies in scaling brands while maintaining their unique identities. For businesses aiming to expand in consumer-facing industries, Roark Capital is a go-to partner.

MSouth Equity Partners: Supporting Middle-Market Growth

Focusing on lower middle market companies and recapitalizations, MSouth Equity Partners excels in providing the capital and guidance needed for growth. They target businesses valued between $25 million and $200 million in the lower middle market, primarily in the South. MSouth Equity Partners invests primarily in the South with a consistent focus on management buyouts of business services, specialty distribution, niche manufacturing, healthcare services, and telecommunications/media companies.

MSouth is the successor to Cravey, Green & Wahlen, Inc., and has completed numerous transactions supporting management teams in acquisitions and recapitalizations.

MSouth’s approach is hands-on, supporting management teams in industries like healthcare, telecommunications, and niche manufacturing. Their track record demonstrates a commitment to fostering sustainable business growth.

Noro-Moseley Partners: Early Growth Equity Experts

For companies at the intersection of technology and healthcare, Noro-Moseley Partners offers a unique edge. As an early growth equity firm, they’ve invested in over 200 companies, focusing on sectors like healthcare IT and tech-enabled services. Their goal? To empower high growth businesses at critical growth stages. If you’re looking to combine innovation with strategic growth, Noro-Moseley is a partner worth considering.

Atlanta’s private equity landscape is rich with firms that not only provide capital but also bring strategic vision to the table. These firms are more than investors—they’re partners in success.

Why Atlanta is a Hub for Private Equity Investments

Strategic Location and Economic Growth

Atlanta’s location in the Southeast makes it a gateway for both regional and national business expansion. The city’s robust infrastructure—including Hartsfield-Jackson Atlanta International Airport, one of the busiest in the world—facilitates seamless connectivity. This accessibility is a magnet for businesses and private equity firms looking to scale efficiently. Moreover, Atlanta’s infrastructure also supports a thriving distribution sector, which is a key focus for many private equity firms investing in distribution companies across various industries. Atlanta’s economy has been growing steadily, fueled by a diverse mix of industries such as technology, healthcare, logistics, and distribution. This growth creates a fertile ground for private equity investments that aim to capitalize on emerging opportunities.

Diverse Industry Opportunities

Atlanta boasts a rich tapestry of industries, ranging from fintech, real estate, and healthcare to entertainment and agriculture. This diversity provides private equity firms with a broad spectrum of business investment Atlanta opportunities, including agriculture-related investments. Whether it’s backing a tech startup or scaling a healthcare enterprise, the city offers something for every investment strategy. Additionally, the presence of Fortune 500 companies alongside innovative startups creates a dynamic ecosystem that supports both large-scale and niche investments. Cairngorm Capital invests in private lower mid-market growth companies in manufacturing, distribution, healthcare, and services industries.

Access to Top Talent and Resources

The city is home to some of the nation’s leading universities, including Georgia Tech and Emory University, which churn out top-tier talent in engineering, business, and healthcare. This pool of skilled professionals is a significant draw for private equity firms seeking to strengthen their portfolio companies. Atlanta’s vibrant professional networks and resources, such as Invest Atlanta, further enhance its appeal as a hub for private equity investments. These organizations provide invaluable support, from connecting businesses with investors to offering economic incentives, making the city a standout choice for long-term growth. Arcapita has completed over 70 investments in the United States, Europe, the Middle East, and Asia.

How Private Equity Firms in Atlanta Empower Businesses

Private equity firms in Atlanta play a crucial role in empowering businesses to reach their full potential. By providing capital, strategic guidance, and industry expertise, these firms help companies accelerate growth and achieve long-term success. Private equity firms in Atlanta aim to build great companies through strategic partnerships and operational excellence.

Providing Growth Capital and Expertise

Private equity (PE) firms in Atlanta bring more than just financial resources to the table—they deliver a roadmap for scaling businesses effectively. By focusing on tailored strategies and operational improvements, these firms help businesses unlock their full potential. Whether it’s funding a new product line or expanding into untapped markets, Atlanta’s PE firms work hand-in-hand with management teams to ensure success.

Here are some ways they do it:

• Offering significant capital injections to fuel growth.
• Providing access to seasoned advisors who understand key industries.
• Building frameworks for sustainable profitability.
• Driving growth acceleration through targeted investments and strategic initiatives.

Fostering Innovation and Expansion

Atlanta’s PE firms are known for their forward-thinking approach. They encourage companies to innovate, whether through adopting cutting-edge technology or exploring new business models. This isn’t just about staying competitive—it’s about thriving in a rapidly changing market.

Key focus areas include:

• Supporting R&D initiatives to bring new ideas to life.
• Leveraging Atlanta’s reputation as a tech hub to attract talent.
• Expanding into regional and national markets with strategic planning.
• Helping companies address and solve key business problems to unlock innovation.

“For businesses ready to take the leap, PE firms in Georgia offer a unique blend of resources and expertise to make bold visions a reality.”

Building Long-Term Partnerships

One of the standout qualities of Atlanta-based PE firms is their commitment to long-term collaboration. These partnerships aren’t transactional—they’re built on trust, shared goals, and a mutual focus on growth. Firms like Roark Capital Group and Georgia Oak Partners exemplify this approach, working closely with businesses to achieve lasting success.

By partnering with Atlanta-based private equity firms, you gain a committed ally dedicated to supporting your long-term growth and value creation.

What makes these partnerships effective?

• Alignment of values and long-term vision.
• Regular engagement and hands-on involvement in operations.
• A focus on measurable outcomes and shared success metrics.

Spotlight on Atlanta’s Emerging Private Equity Players

Atlanta’s private equity scene is rapidly evolving, with a new wave of firms bringing fresh perspectives and innovative strategies to the market. These emerging players are not only targeting traditional industries but are also leveraging technology and data-driven approaches to identify high-potential investments. In addition, many of these firms are expanding their focus to include sectors such as healthcare, fintech, martech, and sustainable energy, setting them apart in the competitive landscape.

Georgia Oak Partners: Preserving Founder Legacies

Georgia Oak Partners has carved a niche in preserving the legacies of founder- and family-owned businesses. By focusing on sectors like manufacturing, home services, and transportation, they work closely with management teams to ensure sustainable growth. A standout example is their acquisition of Septic Blue, a leading septic services company. Their approach emphasizes collaboration, ensuring founders see their visions carried forward.

Eagle Merchant Partners: Unlocking Growth Potential

Eagle Merchant Partners specializes in identifying businesses with untapped potential. They bring a hands-on operational focus to sectors like consumer services and retail. Backing ventures like Caliber Car Wash, they’ve demonstrated how strategic investments can drive market expansion. Their philosophy? Growth isn’t just about capital—it’s about partnership.

Source Capital: Flexible Investment Strategies

Source Capital stands out for its adaptable strategies, tailoring investments to align with each company’s unique needs. Whether it’s equity investments or providing growth capital, their flexibility has made them a trusted partner. For instance, their backing of Pinnacle Central Company highlights their ability to support businesses in scaling operations effectively. Source Capital invests in mature, lower middle-market companies across a range of industries such as business services, niche manufacturing, and healthcare.

Atlanta’s emerging private equity players are reshaping the business landscape, proving that innovation, collaboration, and strategic foresight are the cornerstones of success.

Choosing the Right Private Equity Partner in Atlanta

Key Factors to Consider in a PE Firm

Selecting the right private equity (PE) partner is a critical decision that can shape your business’s future. It’s not just about the money; it’s about the partnership. Here are some key factors to weigh:

• Track Record: Does the firm have a history of successful investments in your industry?
• Alignment of Goals: Are their investment timelines and exit strategies in sync with your vision?
• Value Beyond Capital: Do they offer operational expertise, strategic guidance, or access to networks?
• Team: Does the firm have a strong, experienced team with a proven ability to support business growth and drive value for portfolio companies?
• Transparency: How open are they about their processes, fees, and expectations?

Taking the time to evaluate these factors ensures you’re not just getting funding but a partner that truly aligns with your business ambitions.

Aligning Values and Vision

A strong PE partnership is built on shared values and a mutual understanding of long-term goals. Ask yourself:

• Does the firm respect your company culture?
• Are they committed to preserving what makes your business unique?
• How do they handle decision-making and conflict resolution?

Finding a partner who aligns with your vision can help avoid friction down the line. Remember, the right PE firm will not only invest in your business but also in your people and principles.

Navigating the Investment Process

The investment process can be complex, but understanding the steps can make it smoother. Here’s a simplified breakdown:

1. Initial Engagement: PE firms will evaluate your business model, financials, and growth potential.
2. Due Diligence: Expect a deep dive into your operations, legal standing, and market position.
3. Negotiation: Terms of the investment, including equity stake and governance, are finalized.
4. Post-Investment Collaboration: The firm works with you to implement growth strategies and monitor performance.

Private equity firms have a proven track record of successfully completing transactions at each stage of the investment process.

Being prepared for each stage can help you stay ahead and maintain control of the process.

“A great private equity partner doesn’t just invest in your business—they invest in your success. Choose wisely.”

The Impact of Private Equity on Atlanta’s Business Landscape

Driving Job Creation and Economic Dynamism

Private equity firms play a vital role in fueling Atlanta’s economy. By injecting capital into businesses, they not only help companies scale but also create thousands of jobs across industries. Atlanta’s private equity-backed companies are a powerhouse for employment growth, ensuring the city remains competitive in the national and global markets. The ripple effects? Higher wages, better benefits, and robust local spending that uplifts communities.

Over the years, private equity firms have played a sustained role in Atlanta’s economic growth and job creation.

Enhancing Competitiveness in Key Sectors

From healthcare to technology, private equity firms in Atlanta have sharpened the city’s edge in critical industries. These firms often target companies with significant EBITDA, as strong EBITDA indicates profitability and growth potential, enabling private equity investors to drive operational improvements and enhance competitiveness. These firms bring strategic insights and operational improvements that allow companies to thrive in competitive landscapes. This has positioned Atlanta as a leader in innovation, attracting top-tier talent and investments from around the country.

Supporting Local Entrepreneurs and Startups

Atlanta’s private equity ecosystem fosters a culture of entrepreneurship. By providing capital and mentorship, these firms empower local startups to take bold risks and expand their horizons. Private equity firms often partner with skilled operators—experienced management teams or individuals—to guide startups through growth and expansion. This support system has been instrumental in transforming small businesses into regional and national players, creating a thriving entrepreneurial culture in the city.

When private equity firms partner with businesses, they don’t just invest money—they invest in potential, innovation, and the future of Atlanta’s economy.

Private Equity Success Stories in Atlanta

Inspire Brands: A Roark Capital Triumph

Roark Capital Group has been a cornerstone in shaping Atlanta’s franchise industry, and Inspire Brands is a shining example. With a portfolio that includes Arby’s, Buffalo Wild Wings, and Sonic Drive-In, Inspire Brands has grown into a global powerhouse. This success story underlines how mid-market PE firms in Atlanta can transform regional businesses into international giants. Their strategic approach combines operational improvements with bold acquisitions, proving that growth-stage funding in Atlanta can redefine market leadership.

Septic Blue: Georgia Oak Partners’ Strategic Move

Georgia Oak Partners has a knack for identifying potential in founder-led businesses, and their investment in Septic Blue is no exception. By focusing on expanding the company’s market reach across Georgia and North Carolina, they’ve turned a local service provider into a regional leader. This partnership highlights the role of private investors in Georgia in preserving founder legacies while driving business expansion financing.

Caliber Car Wash: Backed by Eagle Merchant Partners

Eagle Merchant Partners has been instrumental in scaling Caliber Car Wash from a small operation to a multi-state player. Their investment strategy emphasizes flexibility and long-term growth, a hallmark of private equity firms in Georgia. By injecting capital and operational expertise, they’ve helped Caliber Car Wash innovate and expand, showcasing the power of strategic partnerships in the car care industry.

Atlanta’s private equity landscape is a vibrant ecosystem where businesses find not just funding but also the strategic backing to thrive. These success stories are a testament to the transformative power of private equity in unlocking growth potential.

In Atlanta, private equity has led to some amazing success stories. Many businesses have thrived thanks to smart investments and strong partnerships. If you’re curious about how these stories can inspire your own journey, visit our website to learn more and connect with like-minded leaders. Don’t miss out on the chance to be part of this exciting community!

Private equity firms in Atlanta are more than just financial backers—they’re partners in growth, innovation, and transformation. Whether you’re a business owner looking to scale or an entrepreneur with big dreams, these firms offer the resources and expertise to help you reach the next level. Atlanta’s thriving ecosystem, combined with the strategic vision of its private equity leaders, makes it a standout hub for businesses ready to make their mark. The opportunities are here; it’s up to you to seize them. NRD Capital guides its portfolio companies through strategic and sustainable growth, backed by a seasoned investment team.

What is private equity?

Private equity refers to investment funds that provide capital to businesses in exchange for ownership stakes. These funds often help companies grow, restructure, or achieve long-term goals.

Why is Atlanta a significant hub for private equity firms?

Atlanta is a key location for private equity due to its growing economy, diverse industries, and access to skilled talent. Its strategic position in the Southeast also makes it a great spot for regional investments.

How do private equity firms support businesses?

Private equity firms support businesses by providing funding, strategic advice, and operational expertise. They often help companies scale, innovate, and improve performance.

What are some well-known private equity firms in Atlanta?

Some notable private equity firms in Atlanta include Roark Capital Group, MSouth Equity Partners, and Noro-Moseley Partners. Each specializes in different sectors and investment strategies.

Are private equity firms only for large companies?

No, private equity firms also invest in smaller companies, including startups and middle-market businesses. They look for growth potential and strong leadership in companies of all sizes.

How can I choose the right private equity partner?

To choose the right private equity partner, consider their experience, industry focus, and alignment with your company’s goals. It’s also important to ensure their values and vision match your own.